One of the more interesting phenomena of late has been the increase in calls Tech Image is getting for help with content. Not just for byline articles or other media-related documents, but for case studies, white papers, and other marketing material.
It's certainly a service we're happy to offer. I personally enjoy the challenge of learning new things and putting an organization's thoughts on paper. But much of this is the sort of thing a company's internal subject matter experts used to do.
Most of the calls lately seem to come from organizations that have tried it internally and been dissatisfied with the quality of what they're getting, or have tried getting the content from their regular ad or PR agency and have been similarly disappointed. It's definitely nice to have a speciality that is in high demand.
Still, I can't help but wonder if e-mail, IM, and now even blogs is hurting our ability to write intelligently. Certainly there are bloggers out there who do a great job -- they are lively, interesting, and clever. But there are a whole lot of others, especially in the younger generation, who don't seem to be able to form random thoughts into a cohesive message.
Ah well, that's good news for me, and for Tech Image. Keep 'em coming!
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