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April 10, 2009


Mary Eggert

I agree with you, Ken!... The value of these social media tools to crowd source opinions and input is changing the world of research... and marketing. I'm still trying to figure out how to quantify and monetize this on Facebook. Fortunately for LinkedIn, there shouldn't be a shortage of revenues, as new polling tools and targeted messaging capabilities will allow corporate users to pay for the value they receive from these focused opinions and insights. Check out LinkedIn's annnouncement of its polling capabilities here: http://blog.linkedin.com/2009/01/15/announcing-targeted-linkedin-polls/

Ken Krause

I don't see polling as being quite the same. There's an old axiom that says research proves whatever the researcher set out to prove. That's what you will get by polling.

The special advantage of Twitter in particular is you get to hear what's on the minds of your customers rather than what they think about what's on your mind. It's a fine line, but an important one. The latter is far more organic.

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