First, a little blogging theory. Lon Safko, author of the "Social Media Bible" offers his "10 Commandments" of blogging in this Fast Company byline:
Concise advice, that is easy to remember.
And then, a little bit on the practice of social media from Faris Yakob (@farison Twitter), chief technology officer and strategist with McCann Erickson, one of the country's oldest and largest advertising networks, and Ian Schafer (@ischafer on Twitter) the chief executive officer of interactive marketing agency Deep Focus, and Paul Worthington, the head of strategy for brand consultancy Wolff Olins. All were covered in CRM Magazine:
All advise "listening" in practicing social media, as the medium must be dialog - not presentation. And all urge participants to project a genuine image - not a contrived one.