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June 02, 2009


Christine Rojewski

That's shorter than Twitter! I personally think the shorter the subject line, the better but 35 characters can be a little tough at times.

Christine Rojewski

Also see this that just came across from SmithBucklin http://www.marketingcharts.com/direct/top-10-e-mail-words-news-parties-free-stuff-9300/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink Don't use the words: Free, Parties or News

Ken Krause

Interesting. I think the key, though, is to have something interesting to say in the subject line. It's no different than any other direct contact technique. If you have a promise that interests your target audience they will open it. If not, length (or lack thereof) doesn't matter.

The only people who will open an email with "Horse for Sale" as the subject line are those who are looking for a horse.

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