I just received this Direct Magazine article in my morning batch of emails: "One in Five Gen Yers Use Twitter: Study". According to a new study, only 22% of Gen Yers are using Twitter, compared with 99% who have an active profile on at least one social networking site. And those using Twitter aren’t necessarily doing so to get corporate or advertising information.
Has Twitter seen its 15 minutes? While it's important to pay attention to what they're talking about, has Twitter moved down the list of marketing priorities?