« Perspective on analysts and blogging/Web 2.0 from KCG | Main | Twitter 1 AT&T 0 »

June 30, 2009


Ken Krause

It works better for consumer-type products where there's instant gratification. A restaurant can post a special and drive business because someone can see the Tweet and decide to go there. It's not quite the same for a considered B2B purchase. No one is going to buy a $50,000 piece of hardware because they saw a Tweet one day. Twitter is more like an itch -- you see something and need to scratch it now, not six months from now.

Consultants might be able to use it, though. Posting info that shows you know certain technologies (such as unified communications) might lead customers to find you when they have a need.

The comments to this entry are closed.