MyRagan has a great post today about Sprint's Employee Blog on its Intranet, Sprint's attempt to “activate their brand from the inside out” as part of its social media strategy. Key points:
- Sprint looks for passionate subject matter experts in its ranks to drive content on the blog. These "Web ninjas" leverage social media tools internally to share expertise in support of the internal communication and customer service departments.
- Reality -- for employees -- is not what is discussed in the boardroom. The employee blog is a great reality check for execs.
- Sprint embraces candid feedback as long as it is within its code of conduct for employees.
If you are considering an Intranet blog for your employees, this article provides a great roadmap.