Saw this article this morning and thought it was worth passing along.
The hopes and dreams of most marketers using social media rest on having something they post go viral. Yet for the most part it's been a crapshoot -- you post something then see if it spreads out beyond your own little universe of followers.
The article talks about research that shows things to do (and not to do) to increase your chances of getting Retweeted on Twitter. This is not the case of another pundit pontificating on his/her thoughts or experience. The article is the result of a scientific, statistical analysis of what gets Retweeted and what gets lost.
Given what you often see on Twitter, the results may be somewhat suprising. One in particular struck me. The more intelligent your Tweets are, using proper English language writing rules, the more likely you are to be Retweeted. I guess no one wants to pass along the musings of a possible idiot. So leave the cutesy "RU 4 this" type of abbreviations to the kiddies.
Even the kind of punctuation you use matters. Apparently, semi-colons just scream "Don't Retweet me" while colons and periods (in that order) are found in the highest number of Retweets. Time of day and day of the week seem to matter too. If you Tweet at 4:00 PM on a Friday you stand the highest likelihood of being Retweeted. Apparently the "Bored at Work" network kicks into full gear at that time.
The article is definitely worth a look. You may just pick up a few tricks to help your next Twitter campaign actually get beyond your own circle of friends/followers.