Tech PRose

Easy Way to Spruce Up Your Press Release: Links!

Search Engine Optimization is a complicated process, yet most businesses want to not only have a piece of Google, but dominate it. Many marketing plans now cite raising Google visibility and driving traffic to client websites as major objectives.

That being said, I'm always on the lookout for easy tips to improve SEO.  One of the easiest tactics for improving SEO is including links in press releases. In fact, Joseph Miller, EON Product Manager for BusinessWire recently blogged about FAQ's regarding linking in press releases.

One of the most common errors I see in press release linking is the anchor text chosen for links. Words and phrases often seems randomly chosen, but Joseph does a nice job explaining "...try to think like a searcher.  Create a list of search terms that you would expect to bring people to your site and use some of the terms you come up with." Great advice.

Do you know what keywords are driving people to your website? Are you using those words and phrases in press releases to link back to your website?

Twitter audio on your phone

Oh joy! Just when you thought you'd heard it all, along comes jajah, a new application for Twitter users that allows you to create audio Tweets and send them to your followers' phones.

Just think. Now, instead of social media "experts" and random narcissists annoying you merely with persistent 140 character written messages they can now ping your phone every five minutes to pass along articles you have no interest in reading, famous quotations you don't need, and updates on how their breakfast at Egg Harbor was. And oh yeah, incessant messages about how important jajah is, even though they're the only ones who think so.

Let's just hope jajah users are a little smarter than your average Twitter user and save their phone messages for really important, breaking news -- such as a terrorist attack, a sudden surge in the market, or the Cubs finally making it to the World Series. Otherwise, they may kill both Twitter and cell phones at the same time.