I found out about a recent University of Massachusetts Dartmouth Center for Marketing Research study about the usage of social media in fast growing corporations in 2009 via a tweet from someone that I am following. The study is interesting as it shows just how well Inc. 500 companies are understanding the social media landscape.
The study also compares the adoption of social media and its different tools by these major corporations over the last three years as well. For example, 75 percent of respondents in 2009 claim to be “very familiar” with social networking tools, whereas only 42 percent were “very familiar” in 2007 and 57 percent in 2008.
You can view the research here http://www.umassd.edu/cmr/studiesresearch/socialmedia2009.pdf.
So what are your thoughts: Do you think a lot of corporations are very familiar with social media and networking tools like they claim to be? If so, how do you think they became so familiar?