Now I am probably one of the last people to keep up on E! News and all things TMC, but I have actually heard about the larger gentleman that got booted from the Southwest Airlines flight because he wasn’t supposedly fitting into his seat properly. And of course, low and behold it was Kevin Smith, director of Chasing Amy and Clerks among others.
I stumbled upon this highly tweeted cnet article today entitled “What Kevin Smith Means for the Future of PR” and found it interesting. Why you ask? Because it goes to show how Twitter and other forms of social media tools are allowing everyone, not just that symbolic NY Times reporter, to become a news teller and spread the word more virally than even CNN can.
Here’s an expert from the article by Caroline McCarthy:
“This may be the best example we've seen yet of how Twitter and other forms of new-media mass communication are shaping that old industry known as public relations. Nobody walks around with a Twitter follower count or blog URL painted on his or her forehead, and many extremely popular bloggers still live in relative physical anonymity, which means that the customer relations business is like a game of Minesweeper—you can never be sure what might blow up in your face.”
So what are your thoughts on this story?