Social media isn't for everyone, Kipp Bodnar writes on Social Media B2B. Some thoughts to consider:
- How many customers do you have?
- What kind of security issues do you have to think about?
- Who's your champion upstairs?
- What's the sales cycle?
- What's it really cost? (Hint, social media isn't free.)
What challenges have your organizations faced getting started with Social Media? I would be interested to hear your feedback.